Cost transparency can actually lower brand loyalty

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Reference no: EM132247050

1. Cost transparency can actually lower brand loyalty.

True

False

2. The quality of search goods can be examined by simply examining the product.

True

False

3. The quality of _____, can only be determined by touching, feeling, or using the product.

a. experience goods

b. online products

c. credence goods

d. search goods

e. information goods

4. E-tailers are more successful if they primarily sell _____, rather than _____ or _____.

a. search goods, experience goods; information goods

b. search goods, experience goods, credence goods

c. online products, information goods, search goods

d. credence goods, experience goods, search goods

e. experience goods, credence goods, online products

5. Online stores have virtually unlimited inventory because suppliers are always willing to fulfill orders regardless of the customization requirements.

True

False

Reference no: EM132247050

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