Cost strategy to attain sustainable competitive advantage

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1. In the readings, you learned about how important innovation can be towards building a competitive advantage. Describe for the class an example you located through your research of a company that utilizes innovation as an advantage.

2. Describe the circumstances under which a firm chooses a low-cost strategy to attain sustainable competitive advantage. What about the situations when a differentiation strategy is chosen? Provide specific real world examples.

Reference no: EM132289559

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