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Cost-oriented pricing

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What pricing strategies branded manufacturers should apply if they want to supply a Limited Range Discounters (Lidl, Aldi) while simultaneously supply traditional retailers ? Should they apply Cost-Oriented pricing with one of the full-cost pricing or direct-cost pricing or should they apply Competitor-oriented pricing with one of the going-rate pricing or competitive ? Or should they apply market oriented pricing?

Reference no: EM133063416

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