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Cost increase for case of wheat thins

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Cost increase for a case of wheat thins. What can Top Value (TV) do to address this problem? What other possible options could TV management undertake to improve the situation? Must TV accept the cost increase? If yes, could TV change its profit margin and/or selling price and if so what would be a practical recommendation under the circumstances? If no, how should it respond to Nabisco?

Reference no: EM133326576

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