Cost in order to build traffic and sales volume in a? store

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Reference no: EM131741850

1. Which of the following is the practice of selling items below cost in order to build traffic and sales volume in a? store?

A. ?Bait-and-switch

B. Misleading merchandising

C. Vertical price fixing

D. ?Loss-leader pricing

E. Predatory pricing

2. The idea that two products are similar in quality and value because the prices are similar is known as? _____.

A. psychological pricing

B. ?bait-and-switch

C. the demand curve

D. the assimilation effect

E. ?price-quality inference

Reference no: EM131741850

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