Reference no: EM132475052
Customers currently link to Cisco's website to configure, price, and order its networking equipment. Cisco then sends orders back out across the Internet to producers and assemblers including Celestica, Flextronics, and Solectron. Products are built and tested to Cisco standards, sometimes with procedures run remotely by Cisco. Most are then drop-shipped to buyers, untouched by human hands on Cisco's payroll. The individuals who monitor these transactions and make sure each is performed in a cost-effective and timely fashion are engaged in __________.
- total distribution cost management
- materials handling
- just-in-time management
- supply chain management
- logistics
Marketing executives typically consider three questions when choosing a marketing channel and intermediaries. These include: (1) which channel and intermediaries will best reach the target market, (2) which channel and intermediaries will best serve the needs of the target market, and (3) which channel and intermediaries will be the
- riskiest to engage with.
- most cost-efficient and profitable.
- easiest to work with.
- most concerned about avoiding channel conflict.
- most concerned with avoiding cannibalization.
Meyers, Inc. is an American company that manufactures and distributes coffee products in the U.S. Because of the popularity of its products, Meyers Inc. wants to enter new global markets. As a result, the firm decided to develop an international distribution network as soon as possible. The most efficient distribution arrangement in terms of cost and time for Meyers, Inc. would be to use __________.
- direct marketing
- cooperative distribution
- a dual distribution agreement
- multichannel distribution
- a strategic channel alliance
Which of the following customer-service components is likely to be most critical for Honda when it purchases windshield wiper blades as a component for automobiles it manufactures?
- dependability and on-time delivery
- convenience
- communication
- lead time
- low price
Adding a wholesaler to the marketing channel for consumer products is most common for
- low-cost, low unit value items.
- high-cost, low unit value items.
- any item regardless of cost as long as there is sufficient product variety.
- low-cost, high unit value items.
- high-cost, high unit value items.
Most of Lands' End's revenues come through catalogue and internet sales, but it also operates over a dozen retail stores and factory outlets. This makes Lands' End an example of a(n) __________ marketer.
- wholesale
- multichannel
- dual distribution channel
- exclusive distribution
- industrial channel
A wholesaler-sponsored voluntary chain refers to
- professionally manage and centrally coordinate a marketing channel designed to achieve channel economies and maximum marketing impact.
- the formal contractual designation of one channel member, whether producer, wholesaler, or retailer, to coordinate, direct, and support all other members.
- an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
- a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying, merchandising, and inventory management efforts.
- a consortium of wholesalers created to allow greater capacity management through the sharing of warehouses and over-the-road transport.
The purpose of a vertical marketing system is to
- dissuade retailers from dealing with other manufacturers or wholesalers.
- achieve channel economies and maximum marketing impact.
- limit the number of retail outlets served and sales region.
- maximize the number of wholesalers with which a supplier can trade.
- eliminate wholesaler channel members and have producers go directly to consumers.
Kroger supermarkets operate manufacturing facilities that produce everything from aspirin to cottage cheese for sale under the Kroger label. This example shows that Kroger uses
- strategic channel alliances.
- forward integration.
- horizontal integration.
- backward integration.
- dual distribution.
Contacting potential customers, promoting products, and seeking orders would be an example of a(n) __________ function that intermediaries perform.
- transactional
- logistical
- risk taking
- facilitating
- marketing