Cost-based and value-based pricing methodologies

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Reference no: EM131601887

Given the differentiation between Cost-based and Value-based pricing methodologies, critically review which of them would be more appropriate in the context of e-commerce based retailing of consumer products. Do look firstly at the inherent nature of e-commerce as a new channel of distribution in a developing economy, where purchasing power as well as access to technology may be limited.

Reference no: EM131601887

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