Cost allocation and customer profitability

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Explain the relationship between cost allocation and customer profitability. Why is determining customer profitability important to a business, and how can appropriate cost allocation help accomplish that goal? Focus on the following five main factors that businesses can use to evaluate customer profitability: Likelihood of customer retention Potential for sales growth Long-run customer profitability Increases in overall demand from having well known customers The ability to learn from customers Discuss how and why examining these variables can help a business increase its overall profitability.

Likelihood of customer retention

Potential for sales growth

Long-run customer profitability

Increases in overall demand from having well-known customers

The ability to learn from customer

Discuss how and why examining these variables could help your chosen company increase its overall profitability.

Reference no: EM13746293

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