Cosmetics company is re-evaluating marketing strategy

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1. In view of the anticipated growth of the over 50 market, a leading cosmetics company is re-evaluating the marketing strategy for its best selling moisturizing face cream for women. Should the company market the product to women under 50 as well as those over 50 and would it be wiser to develop a new brand and formula for consumers over 50 rather than target both age groups with one product? Explain your answer.

2. Asian Americans are a small proportion of the total U.S population. Why are they an imporant market segment? How can a marketer of personal computers effectively target Asian Americans?

Reference no: EM132234145

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