Cosmetic retailing group specializing in skincare

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Reference no: EM133167258

Pretty Land ('Pretty') is a leading Hong Kong cosmetic retailing group specializing in skincare, fragrances, makeup and hair care, body care products, health and beauty supplements, including own-brands and licensed products. It plans to expand the Chinese market, establish distribution channels in China, and maximize its business opportunities in Hong Kong and China. As such, Pretty prepares to work out the expansion plan through cooperation with one local Chinese partner.

Pretty's top management team understands China's political environment is entirely different from Hong Kong. If you were the local Chinese partner, please describe the features of political culture in China to Pretty and elaborate your argument with examples.

Reference no: EM133167258

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