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Corresponding public relations activities

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Reference no: EM131742723

If you were a marketing manager for soft drink marketer how would you coordinate your efforts to sponsor a given event with corresponding public relations activities? Make sure you directly address the following questions in your discussion:

  • How would you go about choosing an event to sponsor?
  • How might your event choice be influenced by your organization's ability use it as a PR tool?
  • How might you use a sponsorship or event to influence future purchases?
  • What types of events or sponsorships would you avoid?  Why?
  • When might an event or sponsorship help reposition a product? 
  • How might you tie this to your PR efforts?

Reference no: EM131742723

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