Reference no: EM133130353
1. Define, discuss, and recognize important terminology, facts, concepts and principles of marketing including its scope and fundamental concepts.
2. Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. Develop implementation strategies for marketing products, goods, or services
3. Recommend reasonable solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories, which demonstrate comprehension of the various influences on the relationship between markets, marketplaces, and marketers
4. Define marketing communication as a discipline; discuss current market strategies and technology, and the relationship between ethical issues in a business context. Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints.
5. Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions.
6. Identify and discuss the interrelationships among concepts, principles, and theories used in different areas of marketing management between nations and their economic and social-culture systems. Determine what differences and similarities exist.
7. Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.
8. Identify the key approaches to marketing analytics and understand the concept of a marketing dashboard and how it improves marketing planning for a firm.
|
Advantages and disadvantages of specifying by performance
: Examine the advantages and disadvantages of specifying by performance. Describe how a supply professional understands strategic requirements.
|
|
Significant issue or problem with safety
: Identify a port that has had a significant issue or problem with safety, an accident, or some other disaster or catastrophe that has effected its operations,
|
|
Project progress and controls
: Project Progress and Controls. How would PM monitor project progress and how often should project progress be monitored, analyzed, communicated, and controlled.
|
|
Equity firm acquisition of manufacturing and retail firms
: Explain the impact of private equity firm acquisition of manufacturing and retail firms.
|
|
Corresponding marketing strategies
: Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies.
|
|
Identified HRM concepts
: Conduct research to locate articles and/or court cases about your scenario/identified HRM concepts
|
|
International trade has been great boon for many countries
: International trade has been a great boon for many countries and, in general, has been more beneficial for the world than not.
|
|
Define what technological paradigm shift
: Define what a Technological Paradigm Shift is and provide a specific example. Define, provide significance of, and provide an example of: Disruptive Technology
|
|
Propagating project management culture
: A PMO plays major role in propagating project management culture in any organization.
|