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Define each of the following concepts, and then operationally define each one by providing correspondence rules between the definition and the scale:
a. A good bowler
b. Purchasing intention for a hair salon
c. Consumer involvement with cars
d. A workaholic
e. Fast-food restaurant
f. Online social networking addict
g. Attitude toward leaving advice (reviews)
Develop a presentation to the warehouse manager that will be used to promote the benefits of quality management for his department.
What are the common decision traps which each group in point (2) is susceptible to? Develop a matrix or decision tree in order to compare the groups. How does the program impact the consumer's "regret"
Is there a brand promise? Do you believe the promise?
Suppose which Always Rain Irrigation's marketing department. Illustrate what are the capacity implications of the marketing campaign (assume no learning).
Collaborative agreements with foreign companies in the form of strategic alliances or joint ventures are widely used as a means of entering foreign markets. They are also used as a means of acquiring resources and capalilities by learning from foreig..
As the owner of your fictitious company, please develop a new model for an effective communication strategy as you are not happy with the one that is currently in place.
Calculate upper and lower control limits for both sample means and ranges. Is this process in control? Explain--a simple Yes or No is insufficient
For each of the following situations, write a brief evaluation of the segregation of duties implemented by the company and indicate the following:
How would you go about identifying the powerful people within your organization? What indicators would you look for? From what types of problems would these indicators suffer?
When setting prices, business owners should automatically match or beat the competitors. Non-price competition is using personal service, free delivery, and other extras to attract and keep customers without changing prices.
What are the risks and rewards of changing from a current supplier to a new supplier ? How can you balance these risks and rewards?
Your cousin wants to start his own business, but he has decided not to write a marketing plan because he thinks that preparing such a document would take too long
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