Reference no: EM132291467

Summarize of this two paragraph

The scorecard is paired with a strategy map to be used as a visual to communicate and correlate the intangible assets to tangible assets. It is a simple map showing how the foundation of people and technology affect process, customer satisfaction and eventually financial measures. It is a communication tool to show employees how their jobs fit in to the organization’s strategy.

Almost every organization claims to have company objectives, mission and vision mentioned on their company profiles. But the question is doing they actually mean that? When most organizations talk about business objectives in their management meetings, the focus is usually on the financial aspects of the company. The focus comes naturally as first aim of every ‘Profit Maximizing’ organization is to sustain itself. But dominance of profitability in management strategy as the only objective sidelines other if not equally but very important objectives.