Correct sequence of the marketing communication process

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Reference no: EM131186740

1. Which of the following circumstances would best require a pull strategy to be implemented for product promotion?

a. channel members wield relatively lesser power compared to that of producers

b. buyers display a great deal of brand loyalty to a particular product

c. distribution channels are short

d. buyers need to be informed about the features of a product before purchase

2. Which of the following reflects the correct sequence of the marketing communication process?

a. promotional message; encoding; decoding; feedback

b. encoding; promotional message; decoding; feedback

c. promotional message; decoding; feedback; encoding

d. encoding; decoding; promotional message; feedback

Reference no: EM131186740

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