Corporation motives in expanding its brand portfolio

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Reference no: EM132127035

1. What were Hyatt Hotels Corporation’s motives in expanding its brand portfolio?

2. What are HHC's motives in choosing an internationalization strategy for its lower category Hyatt Place brand?

3. What modes of entry might HHC use in its new brand internationalization? Why?

4. How can the leadership of HHC pursue new international opportunities for its Hyatt Place brand while maintaining its own premium brand? What options are available? What would you recommend?

Reference no: EM132127035

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