Corporation has different ways of advertising their product

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The marketing department at a large corporation has different ways of advertising their product, such as through: television, radio, magazines and etc. Let us consider these three options: television, radio, and magazine. The following table has information about the costs, number of exposures, and limits on the number of ads in each category desired by the firm. The number of exposures is the measurement of the number of people exposed to the advertisement. The company would like to achieve a total of at least 99,000 exposures. Calculate the minimum cost the firm could incur to achieve that goal. Cost/Ad Exposure Min Units Max Units Television $800 2000 0 12 Radio $1800 4000 10 20 Magazine $1200 2500 6 15.

Reference no: EM132153647

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