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Discussion
Consider the potential conflict between corporate social responsibility and ethics while maximizing shareholder wealth. How does exercising Christian principles play a part in running a successful business while operating within state and federal regulations?
Business to business buying situation requires a contractual agreement. Should there be a modified rebuy who is at an advantage, the buyer or the seller?
If you were the manager of the video rental store, what kinds of queries would you build? What answers are you hoping to find?
Select one advertisement that you have viewed in the last week or so. Briefly describe the advertisement and where you viewed it.
Explain Multi-dimensional marketing mix and These marketing mixes are so multi-dimensional fully staffed corporations takes years to develop a strategy before entering a foreign market
1.How would you classify Wal Mart in terms of its position on the wheel of retailing versus that of an off price retailer?
Do you agree with the following comment, and why ? "retailers that serve international markets are unnecessary because they serve no purpose; they only add cost and ultimately increase the price of the products we buy"
Evaluate Fred's misconceptions about being a franchisee. Speculate how common these misconceptions may be for all new franchisees
Evaluate Zipcar based on benefit oriented positioning and Describe the beliefs and values associated with Zipcar's brand image
Organization's basic values and philosophy: Take good care of our world future generations.
Choose a product category and identify at least three different brands and their respective positioning strategies.
Based on the case information, if MMBC does nothing to change the situation, what is the projected operating profit in 2010? How does the figure compare to 2005's operating profit
Give your opinion on what a business needs to know about ROIs, KPIs and Web analytics.
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