Corporate social responsibility

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Reference no: EM1346570

Explain If you were Google's CEO then what would you do?
The analysis must include the application of each of the following concepts- driving forces, competitive advantage, strategic plan, bench marking, uniqueness driver, horizontal or vertical scope, international strategy, cash cow and corporate social responsibility.
Abstract of the major case facts, key problems and strategic issues that management wants to address.
Strategic examination of those key issues utilizing tools and techniques presented in the text (using tables as well as charts if appropriate).
Conclusion or Recommendations section which focuses on a well-supported action plan to address the strategic issues of the case.

Reference no: EM1346570

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