Reference no: EM13926395
Assignment 1: Corporate Responsibility and Marketing Strategies
Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products.
Write a six to eight (6-8) page paper in which you:
1. Examine Apple's current position on the company's ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position.
2. Determine the impact that the publication of ethics and social responsibilities violations made by Apple's suppliers has had on Apple's reputation. Support your response with examples of the impact in question.
3. Suggest two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response.
4. Determine whether or not you believe that Apple's customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers' workers. Provide a rationale for your position.
5. Analyze Apple's current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace. Support your response with examples of instances where your recommendations yielded the desired results.
6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.
|
What must be the diameter of the wire
: A 50.0 g sample of a conducting material is all that is available. The resistivity of the material is measured to be 11 x 10-8 O m and the density is 7.86 g/cm3. The material is to be shaped into a solid cylindrical wire that has a total resistanc..
|
|
Explain your reasoning for your placement of the events
: Create a risk matrix for this project: Explain your reasoning for your placement of the events weather problems and funding delays.
|
|
What distance has boat travelled relative to water
: Use momentum conservation to find a relation between the velocity of the car relative to the boat and the velocity of the boat relative to the water. Hence show that the distance travelled by the boat, until the car falls off, is independent of th..
|
|
Formula for a regression equation
: The formula for a regression equation is Y' = 2X + 9. a. What would be the predicted score for a person scoring 6 on X? b. If someone's predicted score was 14, what was this person's score on X?
|
|
Corporate responsibility and marketing strategies
: Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products.
|
|
Solution of a linear programming problem
: 1. The standard form for the computer solution of a linear programming problem requires all variables to the right and all numerical values to the left of the inequality or equality sign
|
|
Experiment by tossing three fair coins
: John made an experiment by tossing three fair coins. (Fair coin has the same probability for a tail and head 1/2).
|
|
Find the kinetic energy lost during the collision
: A smooth sphere of mass m moving with speed v on a smooth horizontal surface collides directly with a second sphere of the same size but of half the mass that is initially at rest. The coefficient of restitution is e. Show that the total kinetic e..
|
|
What is rationale for having customers wait in a single line
: In a multiple-channel system, what is the rationale for having customers wait in a single line, as is now being done in many banks and post offices, rather than multiple lines?
|