Corporate responsibility and marketing strategies

Reference no: EM13818627

Assignment 1: Corporate Responsibility and Marketing Strategies

Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products.

Write a four to six (4-6) page paper in which you:

1. Examine Apple's current position on the company's ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position.

2. Determine the impact that the publication of ethics and social responsibilities violations made by Apple's suppliers has had on Apple's reputation. Support your response with examples of the impact in question.

3. Suggest two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response.

4. Determine whether or not you believe that Apple's customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers' workers. Provide a rationale for your position.

5. Analyze Apple's current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace. Support your response with examples of instances where your recommendations yielded the desired results.

6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

• Use headers for each of the subjects being covered, these headers should be a shorten version of each Criteria in the rubric followed by your response.

• Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Examine the private enterprise systems, drivers of change on the system, ethical and social responsibilities of business, and the requirements for success in today's business environment.

• Analyze the factors that drive supply and demand, different types of market structures in a free enterprise system, and factors of stability in a nation's economy.

• Use technology and information resources to research issues in contemporary business.

• Write clearly and concisely about contemporary business using proper writing mechanics.

Reference no: EM13818627

Questions Cloud

Challenges of implementing a global sourcing strategy : Name and describe the steps in the supplier selection and evaluation process. What are some of the challenges of implementing a global sourcing strategy

Provide examples of possible substitutes for internet : Discuss the main developments that brought about the increase in the quantity of Internet service during the 1990's. Why do you think that the price per hour of the service fell? Provide examples of possible substitutes for Internet Service. For this..

Assess how value was created to support the pricing : Provide background on at least 2 target markets affected by the pricing menus. Analyze the effectiveness of the pricing scheme with regard to the competition. Assess how value was created to support the pricing

Undesirable incentives to management to build inventory : Explain how absorption costing could provide undesirable incentives to management to build inventory. Include in your assessment how to best set up absorption costing systems to avoid this incentive and what types of measures and controls should be..

Corporate responsibility and marketing strategies : Corporate Responsibility and Marketing Strategies

Evaluate the different forms of business ownership : Evaluate the different forms of business ownership to determine the optimal structure in different scenarios and the process for a business start-up. Integrate the core human resource management functions and considerations into viable recommendation..

Different types of capacity constraints : Consider the different types of capacity constraints that might be involved with the business

Do you think firm should offer benefits to part-time workers : Do you think the firm should offer benefits to part-time workers? If yes, should they offer paid time off, the 401(k) plan, and health insurance? Or only one or two of the benefits?

How to let web design drive your marketing strategy : Read the article "How To Let Web Design Drive Your Marketing Strategy." Explain why it is important to provide a strong first impression with your website

User Account

All Pages