o marks awarded but a maximum of 5 marks each may be deducted for errors in the following: Word count (+/- 10%) Turnitin text match (max 20%) Requirements Assignments must be submitted through Turnitin. Details can be found on Interact 2. Text match should not be more than 20% It is recommended that your name, student ID and page number be included in the header or footer of every page of the assignment.

Referencing Skills This criterion was about the application of APA 6th referencing Value 15% There was limited or no attempt at in text or end of text referencing There was an attempt to apply referencing, but style and application were inconsistent and some points remain unreferenced Referencing applied. However style/application was inconsistent with some errors in text/reference list Both the in text and end reference list were consistent in terms of style and application of APA6. Both the in text and end reference list were consistent in terms of style and application of APA6. Referencing apparent in all places where expected.

Application skills This criterion is about linking theory to a specific context, explaining how it relates to a product/company and making recommendationsValue 40% There was no or limited application to the case study, no examples provided no recommendations Case study was described and identified. The context was connected briefly to theory, but the discussion was not well supported by arguments Case study was described and identified. The context was connected to theory with clear links. There were relevant market discussions Case study described and identified and insightful evaluations were made. The context was connected to theory with clear, creative and logical links. There were relevant, well supported market discussions with explicit connections to theoretical arguments Case study described and identified and insightful evaluations were made. The context was connected to theory with exceptional, logical and imaginative links. The market discussions were highly relevant , realistic and supported with explicit connections to theoretical arguments

Theoretical analysis skills This criterion is about defining, describing and evaluating the concepts that were found when researching the topic Value 30% Concepts were not defined, described or evaluated, mainly listed without explanation Concepts were defined, there was an attempt to provide descriptions with examples to explain, limited analysis Clear and relevant definitions and descriptions with examples, some attempt to develop analysis by comparing and contrasting of concepts Clear definitions, descriptions with examples and analysis of concepts with comparison, with clear evaluations and conclusions Clear definitions, descriptions with examples and analysis of concepts with highly insightful and perceptive comparisons, evaluations and conclusions

Communication Skills This is about the presentation of the work including: Structure, Format, Grammar, including images Value 15% Poor grammar, spelling, punctuation, concepts were not clear, no paragraphs or formatting- no images, tables or illustrations Some grammatical errors, sentences were clear and complete clear structure and formatting using headings, and sub headings, some illustrations and diagrams, but not explained and only decorative Minor grammatical errors, sentences were clear and complete, structure and format were used to aid the reader including diagrams, tables and images, that were relevant to argument, but were still not fully explained or described Free of grammatical errors Structure and format were clear Sentences were well constructed. Language was concise. Excellent use of diagrams, images and tables that were both visually appealing as well as clearly relevant and explained Free of grammatical errors Structure and format were clear, logical and consistent. Sentences were well constructed. Exceptional use of diagrams, images and tables, clearly relevant, explained and insightful links made

In 3 sections of 200 words each (or less), incorporating the theoretical concepts into your discussion from the first two chapters of the text, and with the use of secondary research, discuss the following concepts and apply to your selected organisation: This assessment assesses the following learning outcomes: be able to assess and explain the nature of marketing and marketing management in contemporary organisations; be able to find relevant and important information about organisations, their industries and marketplaces from secondary sources;