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1. If you were the marketing director of your college or university, what types of research (see exhibit 5.1) would be essential for understanding both external and internal customers? If you could only choose three types of research, which ones would you select? Why?
2. Although very different in style and personality, Jack Welsh, Warren Buffett, and Richard Branson have imprinted their corporate management philosophies and guiding logics on their respective enterprises. Do all highly diversified enterprises need such unique leaders to be truly successful? Why or why not?
Generate a list of five (5) business ideas and evaluate the quality of the ideas, as follows:
This discussion will help you further your knowledge of strategic development by: Formulating and proposing strategies based on changing strategic elements of the firm. Review your Strategic Frame Assessment from Unit 1 and compare your initial findi..
Which state/local statute ties its definition of gender-related violence to the criminal definition of battery?
What are the definitions of culture and values? Which values are most important in today's professional world?
Discuss an ineffective health-care policy that you personally experienced in your practice, and describe the issues that you feel made it unsuccessful. Using incrementalism as the policymaking model, describe how you would work to make it a more e..
how can i justify choosing a single exponential smoothing with trend component forecast vs. others. the reason i have
Review Key Business Contracts. What do you think will be the most important contracts you will need for your business? Why?
Considering the six phases of a typical new business acquisition cycle, develop a list of activities in support of each phase.
Create a simulation to determine if the company should be going forward with manufacturing the proposed new product.
The purpose of this assignment is to complete a draft of your Introduction which includes the following listed below.
The promotion mix (also known as integrated marketing communications mix) consists of various ways firm communicates with its customers about product offering.
Determine a rule of thumb entrepreneurs should follow when financing a venture to ensure future payment for services rendered.
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