Corporate management philosophies and guiding logics

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1. If you were the marketing director of your college or university, what types of research (see exhibit 5.1) would be essential for understanding both external and internal customers? If you could only choose three types of research, which ones would you select? Why?

2. Although very different in style and personality, Jack Welsh, Warren Buffett, and Richard Branson have imprinted their corporate management philosophies and guiding logics on their respective enterprises. Do all highly diversified enterprises need such unique leaders to be truly successful? Why or why not?

Reference no: EM132294987

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