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Corporate level strategy and business unit-level strategy

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Reference no: EM133359842

1. Define corporate level strategy and business unit-level strategy, along with the differences between them. Explain with an example of a company. (LO1, LO2, LO3) (except Amazon and Coca-Cola)

2. Suppose that you are hired by a IT consulting start-up, as a strategy consultant, which is doing very well in Germany. This company wants to start a branch in Italy. Create a strategic roadmap for this company to help them open this new branch. Use the skills and concepts learnt in the class to answer this question. Keep it actionable, logical and application oriented. (LO1, LO2, LO3)

Learning Outcomes:

LO1. Explain and deal with the current theories and practices of strategic management.

LO2. Explain and deal with the current theories and practices of strategic management.

LO3. Define strategic management in its many forms through verbal and written communication.

Reference no: EM133359842

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