Corporate-level-business unit and functional strategies

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Reference no: EM132171556

1. Intermodal supply within the transport demand function can vary according to the nature of what is being transported, such as passengers, freight, and information. This is about supply and demand. For all 3 modes, what are some of the criteria or attributes of these functions that could cause the transportation to vary? Use some simple examples from your experience to answer this question and not just list items from the text.

2. What are the relationships among corporate-level, business unit, and functional strategies? Why and how should the four P’s of marketing be aligned to support the organization’s business strategy? Relate the concept of the experience curve to the production operations of an automobile assembly plant. Explain the role of business process re-engineering in various functional strategies.

Reference no: EM132171556

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