Corporate competitive intelligence system

Reference no: EM132922253

GSGM7514 Competitive Intelligence & Asian Business Strategy - UNITAR International University

Article Review - "How to Create a Corporate Competitive Intelligence System".

Question:

You are required to analyse real-case articles on competitive intelligence issues in organisations. Article review will help to reflect and deepen learners' understanding of the application of theories into practice. You need to critically analyse an article and may be asked to present to the class and submit a PowerPoint slides presentation.

Title: The Coca-cola Company: How to Create a Corporate Competitive Intelligence System

1.0 Issues and Problems

2.0 Critical review and reflections:

2.1 Summary of the understanding of the concept

2.2 How is it link to CI Chapters?

2.3 How useful is the concept in your workplace

2.4 Synthesize the findings with industry practice

3.0 Conclusion

Attachment:- Reflective Article Review.rar

Reference no: EM132922253

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