Copyright permissions before posting

Assignment Help Marketing Management
Reference no: EM131118465

Bode Miller is an Olympic Gold Medal ski racer sponsored by Jackson Ski Equipment They provide all of his equipment and pay him an annual endorsement fee. The company hires a marketing team that makes a digital video copy of the NBC television broadcast of Miller winning the Olympic gold medal race. The marketing team then edits the NBC video down to a 30 second video clip. The marketing team decides they want to use the 1977 song "We Are the Champions" written by Queen as the music for the video. To make the video "fresh" they decide to use the 2004 cover version recording of the song by Green Day rather than the original 1977 sound recording by Queen. The marketing team thenadd graphics to the video highlighting the Jackson Ski Equipment brand logo. Jackson Ski Equipment then places the edited video on its Youtube channel and the company website.

Does the company need to obtain any copyright permissions before posting the video? Explain all the permissions you think are necessary (if any).

Reference no: EM131118465

Questions Cloud

Prepare a outline of renaissance movement in art : Prepare a Outline of Movements in Art of Renaissance Movement. Renaissance was a period of re-birth of knowledge, which was characterized by increased scientific research, art and creativity.
Better chance of creating : Marketing professionals have the answers to questions and will have a much better chance of creating, communicating about, and delivering value-added. Explain this statement in regards to marketing.
Products at a local store or mall : Develop a current marketing concept for each. Focus on creating a benefit statement for the use of their products at a local store or mall.
Identify the financial statement : Assume Beat, Inc., is expanding into Norway. The company must decide where to locate and how to finance the expansion. Identify the financial statement where these decision makers can find the following information about Beat, Inc. In some cases, ..
Copyright permissions before posting : Does the company need to obtain any copyright permissions before posting the video? Explain all the permissions you think are necessary (if any).
Quality assurance tends to go out the window : The moment a project is behind deadline, quality assurance tends to go out the window" (Alan Cox). Do you agree or disagree with this statement. List two challenges that project managers are likely to face while trying to balance between quality and ..
The cancellation of the treasury stock : On December 31, 2006, Pack Corp.'s board of directors canceled 50,000 shares of $2.50 par value common stock held in treasury at an average cost of $13 per share. Before recording the cancellation of the treasury stock, Pack had the following bala..
Digital deal-of-the-day internet sites : Debate the pros and cons of offering coupons through digital deal-of-the-day Internet sites such as Groupon from the perspective of businesses offering the deal.
Leo purchased and placed in service a new car : On February 15, 2013, Leo purchased and placed in service a new car that cost $23,750. The business use percentage for the car is always 100%. He does take the additional first-year depreciation.

Reviews

Write a Review

Marketing Management Questions & Answers

  How amazon corporate responsibile corporate compliance

Can I have someone write me a 6 page paper in APA format explaining how Amazon.com Corporate Responsibility Corporate Compliance, Ethical Issues, Social Responsibility/Programs and Legal Issues.

  What forms of insurance coverage do you currently carry and

1.what forms of insurance coverage do you currently carry and pay for? as a percentage of your estimated monthly

  Discussion on creative strategy and media tools

Discussion on creative strategy and media tools. A sales promotion strategy is intended to produce a short-term change in customer behavior. One interesting web site is www.asicentral.com (the Advertising Specialty Institute). Identify one sales ..

  Determine the need for the new product or service

Determine the need for the new product or service. Next, provide an overview of the market you intend to enter, and defend why this market is ripe for the introduction of this product or service at this particular time

  Marketing mix for low cost carriers

Marketing Mix For Low Cost Carriers

  Evaluate the infrastructure of the target countries

Evaluate the infrastructure of the target countries, and explain the ability of the country to distribute, promote, and properly price the EduTots products

  A preliminary classification of the external factors and

in order to develop effective strategies it is critical to understand the marketplace environment. in this assignment

  Do you think that views expressed here for this generation

Do you think that the views expressed here for this generation would also be similar across other industries (other than banking)

  Discuss and identify ways in which public policy

Discuss and Identify ways in which public policy regulations may provide both opportunities and constraints in the e-commerce industry

  Which promotional methods to include in a promotion mix

1. How do target market characteristics determine which promotional methods to include in a promotion mix? Assume a company is planning to promote a cereal to both adults and children. Along what major dimensions would these two promotional efforts h..

  How do these consistent messages influence understanding

Read the article "Successful Business Communication: It Starts At The Beginning" and explain, through your own experience, why it is important to match the words used with non-verbal cues to create consistent messages with customers, employees, or..

  Which of the following statements regarding reinforcement

question 1while planning a vacation shelby visited the website of a package tour provider and closed a pop-up ad

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd