Reference no: EM132179308
"Coolest Monkey in the Jungle".
Monkeys are very cute and you might even call your son or daughter, niece or nephew a little monkey.
However, I am not sure why the company using a young black boy to model their hoodie, did not use
Coolest KID in the Jungle or
Coolest KID on the Block or
Coolest KID in School or Lion
Coolest LION in the Jungle
Coolest LION in School.
Lions are cute too, right?? Remember Nahla and Simba from the Lion King? The Lion King made lions very popular.
Why didn't they have a young WHITE boy model the hoodie with the "Coolest Monkey in the Jungle"?
The young WHITE boy model wore a hoodie that said "Survival Expert".
Imagine you are a marketing consultant. What would you tell the executive to do?
What are the alternatives? What are your recommendations? Why do you recommend this course of action?
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