Reference no: EM131303039

5 page paper

For this assignment take a close look at the four required articles from the background materials these include Mortenson (2014), Cialdini (2001), Conger (1998), and Fracaro (2002). Pay close attention to what you perceive as the usefulness of the articles and how convincing you think each of the authors are. When you have finished carefully reading these articles, write a 5-page paper addressing the following issues:

1. Which of these four authors was the most convincing or presented the most useful information? Explain your reasoning as to why you found this author more convincing that the others.

2. Based on the ideas about persuasion that you read about in the background readings, write a memo at least one page in length to your employees trying to persuade them to cancel their weekend plans and volunteer to work next weekend. This memo shouldn't be an "order" that they need to work on the weekend, but rather an attempt to persuade them to do so. In addition to the background readings, use concepts from at least one of the two Pearson tutorials from the background materials to guide you in the writing of this memo.

3. Explain how your memo applied the concepts from the readings and how you used one of the Pearson tutorials.

References:

Cialdini, R. B., & Martin, S. (2012). Science of persuasion. Influence at Work. Retrieved from https://www.youtube.com/watch?

Cialdini, R. B. (2001). Harnessing the science of persuasion. Harvard Business Review, 79(9), 72-79. [EbscoHost]

McIntosh, P., Davis, J. H., & Luecke, R.,(2008). Chapter 9: When you aim to persuade. Interpersonal communication skills in the workplace. New York: AMA Self-Study. [EBSCO eBook Business Collection]

Gorman, T. (2007). Chapter 9: Writing to persuade. Persuasion: Command Attention - Hold Their Interest - Get What You Want. Avon, Mass: F+W Media. [EBSCO eBook Business Collection].

Developing persuasive business messages. (2014). Pearson Learning Solutions. New York, NY.

Three-step process for writing persuasive messages. (2014). Pearson Learning Solutions. New York, NY.