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Consumer Research Proposal
Read: Highlight 1.3 in Ch. 1 of Consumer Behavior & Marketing Strategy, Analyzing Ethical Issues in Marketing simulation, Analyzing Ethical Issues in Marketing Summary Individual Assignment due Week Six, and the article Marketing Ethics in Emerging Markets-Coping with Ethical Dilemmas on the student website
Complete a PowerPoint® presentation with at least 10 slides to convey the essence of your proposal and to sell your marketing strategy recommendations to the President of Exotic Smokes Cigarette Company.
The following outline is provided as an example of what the proposal should contain:
Introduction
Project Definition
Program Objectives
Scope
Schedule
Sampling Procedure
Methodology
Plan-Deliverables
Ethical Issues Concerning Consumer Protection:
Complete this section by inserting the content from the Analyzing Ethical Issues in Marketing Summary assignment
Professional Fees
References
Format you paper consistent with APA guidelines.
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