Convey in terms of differentiation-relevance and esteem

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A brand is: A name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competition.

1. Based on the definition, you are to come up with a brand for your School. It can be any form of the definition (term, sign, symbol, or design, or a combination). You may team up with another person.

2. Explain your thinking behind the brand. What does it mean? What does it convey in terms of differentiation, relevance, esteem, and knowledge?

3. Based on the definition, you are to come up with a brand for you. Your customer is someone who wants to hire you. It can be any form of the definition (term, sign, symbol, or design, or a combination).

Reference no: EM131474243

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