Convert the receiver to ideas or to motivate action

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Reference no: EM132897755

Please answer these 20 questionsPART ONE: PERSUASIVE MESSAGES

1. The purpose of a __________________ message is to convert the receiver to your ideas or to motivate action.

2. One way to build acquired________________ is to cite authorities who rank highly with your audience.

3. The opening paragraph of a persuasive request should gain the ____________________ of the reader

4. The _________________ paragraph of a persuasive message may use one of the following problem description, unexpected statements, reader benefit, or stimulating question.

5. Many charities stress_________________ reader benefits including the selflessness of givers to promote their causes.

6. The closing paragraph of both persuasive requests and sales messages should motivate ________________.

7. Persuasive messages become ___________________ when facts are distorted, overlooked, or manipulated with intent to deceive.

8. Instructions or directives to subordinates often require little persuasion and are, therefore usually arranged in a (n) _____________ pattern.

PART TWO: WRITING BUSINESS REPORTS.

9. Reports that involve routine operations, compliance with regulations, and company policies and procedures are classified as ______________ reports.

10. Reports that provide data analyses, conclusions, and recommendations are classified as ______________ reports.

11. Your boss wants to know the results of your research findings immediately. You should organize your report using the ____________ pattern.

12. Kathy has a great idea for a new fund-raiser for the nonprofit organization for which she works, but she is afraid her boss will be resistant to her idea. Kathy's report should be written using the ________________ pattern.

13. For short, informal reports that stay within organizations, the _______________ format with TO, FROM, DATE, and SUBJECT lines is appropriate.

14. Michael is writing a short six-page report to a client. He should use the _____________ format and print his report on company letterhead.

15. To solve a company's specific current problems for which little secondary data exist, business researchers usually rely heavily on ___________ data.

16. Using the words or ideas of another person without properly acknowledging the source is called ________________.

PART THREE: TRUE OR FALSE.

17. Based ontheir functions, business reports usually fall into one of two categories: informational or analytical. TRUE or FALSE.

18. The common purpose of all business reports is to answer questions and solve problems. TRUE or FALSE

19. Ruth attended a professional conference and must submit a report to her supervisor. She should write an informational report. TRUE or FALSE

20. Reports organized in a direct pattern are usually preferred by readers because this organizational pattern follows the way in which we solve problems. TRUE or FALSE

Reference no: EM132897755

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