Convert inquirers to customers

Assignment Help Operation Management

Reference no: EM132102003

1. What needs to be communicated to inquirers (or cold call prospects) in order to turn an inquiry into a sale? Specifically let’s use the photography example. Given what you’ve said (about the photography business case) about your product/service, target and inquiry generation to date, what message points would you use to turn the inquirer into a customer?

2. What message, media and other “tools” would you use to close the sale (“convert inquirers to customers)?

Reference no: EM132102003

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