Conversions from your homepage to qualified lead

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Reference no: EM132220443

Imagine you work for a business who only sells their products online. After looking at the website metrics you noticed several areas of concern mentioned below. Using what you have learned in this week’s module, develop some recommendations for each of the scenarios below. Be sure to support and explain your recommendations with documented research.

Your inbound marketing efforts have really paid off and you have seen an increase in traffic to your website. On average, you are now receiving 10,000 website visitors per day on your homepage. However, only about 2,000 visitors stay on your website and you are looking to increasing the number of qualified leads. You think if you could increase the conversion rate by 10%, you can improve sales. What would you recommend that your company could do to increase the number of conversions from your homepage to a qualified lead?

Reference no: EM132220443

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