Conventional channel of distribution

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Why might a manufacturer choose to enter a conventional channel of distribution? Discuss what is meant by channel migration and the issues that a manufacturer faces in dealing with migration issues. Provide specific examples and explain.

Reference no: EM131371482

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Conventional channel of distribution : Why might a manufacturer choose to enter a conventional channel of distribution? Discuss what is meant by channel migration and the issues that a manufacturer faces in dealing with migration issues. Provide specific examples and explain.

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