Convenience items and capital good items

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Convenience items and capital good items can be seen as two ends of the “product continuum.” Convenience items are purchased frequently, immediately, and with minimum of effort. Capital goods are those items that last a long period of time and are purchased infrequently by consumers. Select a convenience good and a capital good compare and contrast the consumers value hierarchy and users total consumption system for each item using the concepts presented in Chapter 13.

Reference no: EM131199741

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