Controlled test market and simulated test market

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Reference no: EM132237663

1. Compare and contrast the 3 different types of test markets we discussed in class. Standard test market, controlled test market and simulated test market.

2. Provide at least 3 characteristics for each. Provide a brief explanation for 3 mechanical observation techniques. You pick the 3 techniques.

3. Provide 3 key characteristics of a continuous panel, discontinuous panel and cross-sectional study. Explain the 3 key characteristics of each.

4. Respondents may be hesitant to answer sensitive question. Name and describe 3 tactics/ways researchers can increase the likelihood of respondents answering sensitive questions.

Reference no: EM132237663

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