Controllable elements of integrated marketing communications

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Reference no: EM132224044

Topic:

This is a discussion about the controllable elements of Integrated Marketing Communications (IMC)

Assignment:

Select a brand, and describe the key touch points the customer has with the brand.

Describe the big idea, or brand message, underpinning the integrated marketing communications (IMC) campaign that has been developed for this brand.

What promotional mix has been used in this IMC campaign?

Reference no: EM132224044

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