Control room reverted to an older system

Assignment Help Marketing Management
Reference no: EM133527219

"London's Deadly Glitch"

Assume you are the head of the department that implemented the new ambulance system. You have just been emailed the article, "London's Deadly Glitch" which has just been released. It is presented below. You expect the media to arrive in fifteen minutes with questions. What three questions would you like answered by your subordinates before you talk to the media? Don't ask why the "H" wasn't I informed of this. You are focused on responding ethically and intelligently to the media. Later you will deal with your employees potentially "hiding" information from you.

London's Deadly Glitch

London's Ambulance Service was jolted last week by a serious glitch in a new computer-based dispatch system that swamped the organization's control center, disoriented ambulance teams, left emergency patients waiting up to three hours for help, and may have resulted in as many as 20 deaths.

It was a complete nightmare says an Ambulance Service spokesman in London.

The new computer-aided dispatch system is based on control room hardware from Apricot Computers, software from Systems Ops, vehicle location equipment from the data trak subsidiary security company Securicor, and mobile data terminals from Solo Electronics.

When emergency calls are received, the operator enters the details into the system, which initiates a series of verifications such as the caller's address. The system identifies the nearest ambulance and sends the request to a mobile device in that vehicle. The crew must then acknowledge initial departure, arrival at the hospital, and final clearance. A series of warning signals or exception messages are repeated at regular intervals.

The system performed acceptably during the early stages of installation and was running in working pilots across London's three ambulance divisions.

When the service tried to integrate those three divisional systems last Monday-a day in which there was an incidental 25% increase in calls-the system mysteriously began producing a mass of exception messages. The staff reined in the problem by Monday night, but it resurfaced. On Tuesday the control room reverted to an older system.

Officials of the UK's National Union of Public Employees charge delayed responses could have been a contributing factor in 20 deaths and called for a formal inquiry. By late last week, the British government had launched inquiry and the service's CEO, John Wilby, had resigned.

Reference no: EM133527219

Questions Cloud

How did your family interaction with your school : How did your family interaction with your school and/or teachers when you were in 5th grade? How did your school relate to your family
Research grant opportunities are specifically available for : Research grant opportunities are specifically available for nursing research, especially those for nurse educators. Is there a grant that aligns to your project
What channels to market the product does : What channels to market the product does Tote bags manufacturer in Alberta are using? Do you believe this is working for them? • Did the channels your
What is the ideal business structure for john and jay : What is the ideal business structure for John and Jay? What are their obligations and rights based on their type of liability?
Control room reverted to an older system : The staff reined in the problem by Monday night, but it resurfaced. On Tuesday the control room reverted to an older system.
What perspectives did you gain from the author : How does this make you feel as a nurse caring for an ill child? What perspectives did you gain from the author? Have you experienced this topic in the clinical
Example of stimulus generalization-stimulus discrimination : Example of stimulus generalization, stimulus discrimination, stimulus discrimination training, and antecedent stimulus class.
Conduct swot analysis based on customer value : Conduct SWOT Analysis based on Customer Value-Driven Marketing Strategy - the Segmentation, Target, and Positioning strategies of Marketing
Post something interesting : Post something interesting and/or fun that you have noticed that illustrates any concepts (tell us which) from Chapters 8-11 in the book Marketing Strategy

Reviews

Write a Review

Marketing Management Questions & Answers

  Required to identify a market research problem

Required to identify a market research problem/opportunity for an organization or company and to develop a research proposal that can be turned into an actionable market research study that will provide decision makers with useful information w..

  Examples of zone 2-organisational transformation

Which of the followings is an example of Zone 2: Organisational Transformation?

  What was your ctr

What was your CTR? (Divide number of times you clicked on links in unsolicited emails by quantity of unsolicited emails.) Does this number seem surprisingly

  Research specific predictions on facebook relative

1. Research specific predictions on Facebook relative to the next five years.  Identify 3 to 5 of the key predictions.  Does Facebook seem to be losing its popularity?  If so, why? Which target demographic seems to be leading the trend?

  How did ok cupid deal with the chicken and egg problem

How did OK cupid deal with the chicken and egg problem? How do they curate the platform to manage negative network effects?

  Improve the effectiveness of the team environment

Value of a team environment: Is the company operating with a team structure? How effective is the team structure? How could the company improve the effectiveness of the team environment? If there is no team structure currently in place, how should..

  Explain consumer behavior in technology markets

Explain Consumer behavior in technology markets and How does consumer behavior in technology markets affect marketing

  Report on analyzing the service extended marketing mix

You are required to prepare a report on analyzing the service extended marketing mix (7P's) and the service delivery process including its relevant dimensions

  How much will the advertiser spend

With an limited budget of $990, an average CPC of $1.00, a CTR of 1.8%, and 60,000 impressions, how much will the advertiser spend?

  Main features of a global mindset

Outline the main features of a global mindset, and justify its usefulness to employees and organizations. Share a related personal experience

  What corporate growth strategy should be used

Discuss how this service can be used to expand the business and what corporate growth strategy should be used by the company and why.

  How would you support the given of your product or service

As a sale market manager for a company, contemplate whether prices should reflect the value the customers are willing to pay or whether they should be based.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd