Control metrics and methodology to measure performance

Assignment Help Marketing Management

Reference no: EM13734156

Pitch Kudler's Fine Foods new product to the class using a Microsoft PowerPoint presentation of 10-15 slides.

Include the following key components from your New Product Launch Marketing Plan:

Executive summary

Situational analysis

Market growth potential and competitive analysis

Segmentation, target market, and positioning

Pricing and distribution strategies

Marketing communication plan

Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)

Intended marketing objectives for Y1, Y2, and Y3

Implementation milestones

Evaluation and control metrics and methodology to measure performance

Contingency planning.

Reference no: EM13734156

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