Control firm marketing activities

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1. A sustainable competitive advantage is one that cannot be copied by a firm's competitors.

True

False

2. A marketing strategy is a written document that specifies the activities to be performed to implement and control a firm's marketing activities.

True

False

3. The Boston Consulting Group's model serves as a diagnostic tool to spotlight strategic business units that have an opportunity to grow rather than as a guide for making strategy prescriptions.

True

False

Reference no: EM131700169

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