Reference no: EM133280010

Question 1.

Which one of the following is an advantage of BCG Growth-Share Matrix?

Both market share and market growth rate can be difficult to ascertain accurately in many industries, and especially in new industries.

It reveals the sources of cash flow generation and loss and thus aids in difficult decisions such as discontinuing a product line.

The correlation between high market share and high profitability is not universal.

The progression of a Star into a Cash Cow or a Cash Cow into a Dog is also far from certain.

Question 2.

Which one of the following statements is correct about marketing media?

In recent times, marketing media has become less fragmented.

Conventional mass media marketing is the best because all target segments are reachable using these traditional media forms.

Companies must evaluate all media in terms of who the target audience is and what media resonates with them best.

Fragmented new-age marketing generally supports old and big brands.

Question 3.

You are a Marketing Director of a pharmaceutical company. Your role is to evaluate the products as per their contribution to the company's revenue. Which one of the following would you use?

Value Chain Analysis

Market Analysis

Product Portfolio Analysis

PESTEL Analysis

Question 4.

Sellers usually have more advantage than buyers in a...

Traditional Marketplace

Seller's Marketplace

Auction

Online Marketplace