Contribute to brand equity according to the choice criteria

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Reference no: EM132094200

Pick a brand.

Identify all of its brand elements and assess their ability to contribute to brand equity according to the choice criteria identified in the chapter.

Memorability, Meaningfulness, Likability, Transferability, Adaptability, Protectability

As a Brand Consultant, which element do you suggest to change or revise?

Reference no: EM132094200

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