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Organizational Structure
Discussion 1: Compare and contrast the various organizational structures international companies use and how they affect the planning, organizing, and controlling of marketing activities, and select the organizational structure for your Course Project.
Analyze a market for investment opportunity. You may refine your research by concentrating on one industry, service, or product.
What would a free-body diagram of a person in free-fall with all forces labeled look like?
Consider the development of new products and pricing them for international (global) markets. (1) Describe and explain why some domestic products in the U.S. may be suitable for global markets, while others may require major changes to be successful ..
You work for a large sporting goods chain that would like to focus all of its local philanthropic activities in one area. You believe the company could benefit from a mission marketing program.
What are different factors that influence the price a company must establish and explain how brand image and brand equity may influence
Write a two page paper that identifies the global marketing strategies used by the Coca-Cola Company. Include at least two sources other
Outline the key types of legislation affecting business operations. Provide at least five examples.
e-Activity: Consider the regulations that govern marketing to children and explore the Internet for a marketing campaign that you believe violates those regulations. Select a campaign, and be prepared to discuss
Visit a supermarket (a national chain and not Whole Foods, Bread & Circus)* in your area and look with a new eye to how products are sold.
How does the subject matter in this article tie in with at least three topics or concepts that are reviewed in the textbook? Define each concept and explain why these ideas, strategies, etc., best illustrate the term or concept. Elaborate or tal..
In marketing for consumer behavior, what is social class? How can you determine if someone is from a certain social class?
Describe a new fictitious product idea that you believe would be a logical fit for your chosen organisation and its brand promise as well as commercially successful in a new international market of your choice.
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