Contrast trade promotions vs. consumer promotions

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1. What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions.

2. Consider that you are a business owner (some of you already are ), and you need to put in the right kinds of controls so you aren't spending more than you are taking in, and you need to maximize every one of your resources. In summation, what would be your plan, including the key elements that a potential investor might want to know?

3. If a consumer's decision to avoid a purchase is largely based on a perception of risk, what techniques can a marketer use to overcome any related fears held by a consumer?

4. The activities of Muhammed Yunus are often refered to as a classic example of social entrepreneurship? How does the Grameen Bank system work?

Reference no: EM132076632

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