Contrast their distribution strategies and pricing decisions

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Reference no: EM132258674

Principles paper - Place, Promotion and Pricing ( Use Marketing concepts)

Choose two different products and compare and contrast their distribution strategies and pricing decisions. Discuss the following points of comparison:

- Distribution strategies aim to deliver the product to the right people in the right place. Look at your two products and discuss where the products are available and what type of distribution channels the companies utilize.

- Promotional strategies aim to increase awareness, create interest, generate sales and/or create brand loyalty. You should discuss the companies approach to special offers and discounts in relation to their promotion strategies.

- Pricing decisions directly impact revenue. Examine the product pricing strategies of the two products in terms of internal and external considerations that affect each product's pricing decisions and identify the pricing approaches used by the two companies.

- Summarize the key marketing opportunity or challenge posed by - the placement strategy; pricing strategy and promotional strategy.

You must use outside sources to support your recommendations. ( articles, websites, and other information sources)

Reference no: EM132258674

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