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1) Compare and contrast the various levels of distribution intensity. Provide two specific examples of products/services that are distributed at each level of distribution intensity and explain the rationale behind the chosen distribution intensity.
2) Identify a successful retail business in your community. What marketing strategies have been employed by the business and have led to its success? In your answer, be sure to address the four variables of the marketing mix and how your chosen business has managed each variable. What changes (if any) would you recommend and why?
3) How can a company create an atmosphere on its website? Visit the pages of two of your favorite retailers to see if they have been able to re-create the store atmosphere on the Internet. How have they done so? What changes would you recommend to improve the atmosphere of the websites?
What are other benefits or what actions might a company do to keep a really valuable employee from leaving? Explain (again, use textbook concepts)
karen belamee faces a decision that could affect thousands of workers as well as herself. since graduating from college
Elaborate on how you would use touch points such as mobile, web and social networking sites, to acquire, retain and create lasting relationships with the customers?
Wegmans has always been managed by members of the Wegman family. Do you think the company could continue its winning way if the next generation doesn’t want to take over, forcing the company to hire someone from outside the family as CEO? A Bookstore..
the eoq model is based on a mathematical derivation with which you would not be expected to be familiar that achieves a
Discuss the pros and cons of reporting contractual adjustments directly on the monthly financial reports at the departmental level. As a health care administrator how would you address this in your own organization?
When strategies fail, it is often because of:
There are three project managers that have to be assigned to four projects. All project managers have to assign to at least one project. Therefore, at the end two project managers will be assigned to one project each, and one project manager to two p..
Martha has been an employee at ABC company for 8 years. She has consistently been recognized for her solid work and creativity and has been twice promoted. Drew has been with the company 10 years and has been recognized for good performance. As an as..
After completing the reading assignments use the case study to analyze the specific role of Chipotle Mexican Grill’s executive leadership in supporting successful strategic outcomes.
Present your viewpoint (with appropriate evidence from published professional literature), on the following: Medical device technology has made a direct impact on access to and continuity of healthcare services. Although the advances of medical techn..
Ralph Murdock found himself in a small group of co-workers at Essin Ltd being asked about working conditions at the plant and ways the company was considering to improve work assignments and daily scheduling. This could be considered a form of:
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