Contrast the various cultural constructs

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With respect to international marketing, compare and contrast the various cultural constructs that are included in Hofstede's value dimensions of culture and the Project GLOBE project. I don't want you to list the dimensions of each. Instead I want you to tell me how they are similar and how they are different. But most importantly I want you to discuss how these impact international marketing and consumer behavior.

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Reference no: EM131652761

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