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Supporting a global brand is an ongoing process. As the brand enters more markets, it becomes increasingly difficult to balance local relevance and global messaging. Please find recent news articles covering brand marketing outside of the United States. Select three different brand campaigns on separate continents (if possible). The brand must also be available in America.
Describe the campaign, its target market, and the message being delivered. Explain how it suits the local audience. Was it considered successful?
Research the brand and explain how it is marketed in the United States.
Compare and contrast the U.S. and international campaigns.
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