Contrast the two dimensions of product quality

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Reference no: EM132298363

These are marketing questions

1. What is a product? Name, describe, and give an example of each type of consumer product.

2. Compare and contrast the two dimensions of product quality.

3. What is a product line? Discuss the various product line decisions marketers make and how a company can expand its product line.

4. What is a product mix? Name and describe the four important dimensions of a product mix.

5. Discuss the four special characteristics of services. In terms of these characteristics, how do the services offered by a doctor’s office differ from those offered by a bank?

Reference no: EM132298363

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